Visual Designer | NCARB
Each year, NCARB publishes its annual report on the web, with an overview of all business accomplishments throughout the year. The challenge is to build a narrative through content and visuals to tell its story to three distinctly different audiences—architects, member board members, and the general public. In years past, the report consist of long reports and articles that barely earned any readership. It was simply too much material to keep anyone engaged. 2015 was the first year that my team re organized the content of the report to do just that. We felt in order to grasp the reader and pull them through the narrative, it was best to give bite size portions of content, while keeping it visually exciting.
In collaboration with the NCARB content team, I developed the digital style, created imagery, infographics, and iconography to help tell the story. For easy implementation and a lack of development resources I designed layout and UI elements, and created the web template in Adobe Muse.